What is "Advertising on Hold"?
Advertising on hold... Music on hold... Messages on hold... On hold marketing... These are just a few terms that all refer to one thing: an entertaining
and informative audio production that your callers listen to while they wait on hold. An advertising on hold program accomplishes two goals at once;
it relaxes and soothes your callers while they wait on hold, and introduces them to products and services you offer, enticing them to ask for more
information when you return to them.
The message on hold programs we produce usually contain several paragraphs. Each paragraph talks about a different topic, with music between
each paragraph. The recording is usually about 6 minutes in length, and covers about 8 topics.
Because the recording repeats each 6 minutes, your caller will drop in and out of the recording at random points, just like tuning into a radio station.
The idea is to let your caller know more about what you provide, and get them to ask for more information. Messages on hold are very effective in
helping you get the message to your callers.
Advertising on hold... Music on hold... Messages on hold... On hold marketing... These are just a few terms that all refer to one thing: an entertaining
and informative audio production that your callers listen to while they wait on hold. An advertising on hold program accomplishes two goals at once;
it relaxes and soothes your callers while they wait on hold, and introduces them to products and services you offer, enticing them to ask for more
information when you return to them.
The message on hold programs we produce usually contain several paragraphs. Each paragraph talks about a different topic, with music between
each paragraph. The recording is usually about 6 minutes in length, and covers about 8 topics.
Because the recording repeats each 6 minutes, your caller will drop in and out of the recording at random points, just like tuning into a radio station.
The idea is to let your caller know more about what you provide, and get them to ask for more information. Messages on hold are very effective in
helping you get the message to your callers.
Music on Hold - Advertising on Hold
How Advertising on Hold Works
The "how" of ads on hold is quite simple: your music and message program is played into a special circuit on your phone system, callers will hear
that audio program when they are placed on hold.
The hardware that plays the audio program is commonly called a "digital repeater". A digital repeater is a specially designed unit that plays an audio
file (most take MP3's these days) in a constant loop from digital memory. There are a wide variety of digital repeaters, offering a range of memory
capacities (from 4 minutes to 30 minutes) and media options (USB Flash drives, floppy discs, CDs, etc.). All models work in fundamentally the same
manner: they take an audio file and transfer it into Flash memory with no further moving parts for improved mechanical reliability. Read about the
digital repeaters we offer.
On the phone system end, the feature that allows callers waiting on hold to hear an auio program is called Music on Hold, or MOH. If you currently
have a radio or another on hold service, you're ready to go. Most business phone systems have MOH. These systems have a central sorting unit
(called a KSU) that sorts calls to extensions around your office. Read more about phone systems and music on hold.
The "how" of ads on hold is quite simple: your music and message program is played into a special circuit on your phone system, callers will hear
that audio program when they are placed on hold.
The hardware that plays the audio program is commonly called a "digital repeater". A digital repeater is a specially designed unit that plays an audio
file (most take MP3's these days) in a constant loop from digital memory. There are a wide variety of digital repeaters, offering a range of memory
capacities (from 4 minutes to 30 minutes) and media options (USB Flash drives, floppy discs, CDs, etc.). All models work in fundamentally the same
manner: they take an audio file and transfer it into Flash memory with no further moving parts for improved mechanical reliability. Read about the
digital repeaters we offer.
On the phone system end, the feature that allows callers waiting on hold to hear an auio program is called Music on Hold, or MOH. If you currently
have a radio or another on hold service, you're ready to go. Most business phone systems have MOH. These systems have a central sorting unit
(called a KSU) that sorts calls to extensions around your office. Read more about phone systems and music on hold.
Premier Technologies USB1100
* USB Flash memory drive stores your music and messages
* Outstanding fidelity
* MP3 audio format
* Programs are emailed to you
* USB Flash memory drive stores your music and messages
* Outstanding fidelity
* MP3 audio format
* Programs are emailed to you
